About Course
Learn AI-Powered Digital Marketing using modern marketing tools. Master SEO, Google Ads, Social Media Marketing and Content Marketing. Use AI automation tools to improve marketing performance. Work on real digital marketing campaigns. Build a career as a Digital Marketing Specialist.
What you'll learn
A practical, campaign-first syllabus combining digital marketing fundamentals with generative AI workflows to create content, ads and data-driven decisions faster.
SEO & Content Strategy
Keyword research, on-page SEO, content clusters & AI-assisted content briefs
Paid Ads (Google & Meta)
Ad creation, bidding strategies, conversion tracking + AI ad-copy generation
Social Media & Growth
Content calendars, viral hooks, community growth & AI-generated creatives
Analytics & CRO
Google Analytics, conversion funnels, experiments & AI-driven insight summaries
Automation
Email flows, chatbots, automating outreach & AI workflows (Zapier/Make examples)
Generative AI
Prompt engineering for marketing, scalable creative generation & personalization
Campaigns & Projects
- Full-funnel campaign for a local business (SEO + Ads + Social)
- AI-powered content pipeline (blog, short form, creatives)
- Landing page + CRO experiment & analytics report
- Capstone: Live campaign with budget, creatives and results dashboard
Course Curriculum — Key Modules
Modular syllabus with hands-on assignments and expert feedback.
- What is Digital Marketing
- Traditional vs Digital Marketing
- Importance of AI in Digital Marketing
- Digital Marketing Career Scope
- Marketing Funnel and Customer Journey
- Introduction to Websites and Domains
- Hosting and CMS Basics
- WordPress Overview
- Landing Page Basics
- Basics of UI/UX for Marketing
- Introduction to SEO
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Keyword Research
- Meta Tags, Headers, Alt Text
- SEO Tools
- AI Tools for SEO Research and Content Optimization
- Content Marketing Strategy
- Blog Writing
- Article Writing
- Content Planning
- Content Calendar
- AI Content Writing Tools
- AI for Topic Ideas, Headlines, and Rewriting
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- YouTube Marketing
- Social Media Strategy
- Organic and Paid Reach
- AI Tools for Caption Writing, Post Ideas, and Scheduling
- Introduction to Paid Advertising
- Google Ads Basics
- Facebook and Instagram Ads
- Campaign Setup
- Audience Targeting
- Budget Planning
- Ad Copy Writing with AI
- AI for Ad Optimization and Testing
- Google Search Ads
- Display Ads
- Video Ads
- Remarketing
- Conversion Tracking
- AI in Ad Bidding and Performance Analysis
- Email Marketing Basics
- Email Campaign Creation
- Newsletter Design
- Segmentation and Automation
- Open Rate and CTR
- AI for Subject Lines and Email Content
- WhatsApp Business Basics
- Broadcast Messages
- Lead Generation
- Follow-up Automation
- AI Chatbots for WhatsApp
- Sales Funnel Automation
- Basic Design Principles
- Canva for Marketing
- Banner and Post Design
- Social Media Creatives
- AI Image Generation Tools
- AI-Based Design Assistance
- Video Content Strategy
- Short Video Creation
- YouTube Shorts and Reels Marketing
- Video Editing Basics
- AI Video Tools
- AI Script Writing and Video Ideas
- Introduction to Digital Marketing Analytics
- Google Analytics Basics
- Google Search Console
- Campaign Reporting
- KPI and ROI Measurement
- AI for Data Insights and Reports
- Lead Generation Concepts
- Lead Funnel Creation
- Landing Page Optimization
- Form and CTA Optimization
- AI Tools for Lead Nurturing
- CRM Basics
- Affiliate Marketing Basics
- Product Promotion Strategies
- Commission Models
- Affiliate Content Creation
- AI for Affiliate Content and Campaign Ideas
- How to Get Digital Marketing Clients
- Freelancing Platforms
- Proposal Writing
- Pricing Services
- Reporting to Clients
- AI Tools for Client Work
- Introduction to AI Tools
- AI for Keyword Research
- AI for Ad Copy
- AI for Content Creation
- AI Chatbots for Customer Support
- AI for Automation and Productivity
- Prompt Engineering for Marketers
- SEO Audit Project
- Social Media Campaign Project
- Google Ads Campaign Project
- Email Marketing Campaign
- Lead Generation Funnel
- AI-Based Marketing Strategy Project
- Resume Preparation
- Portfolio Building
- Interview Questions
- Certification Guidance
- Internship and Job Support
Frequently Asked Questions
Yes — completion certificate and a capstone case-study certificate. We help with portfolio & freelancing profiles.
Yes — practical demos with public-facing AI tools and safe patterns for prompt engineering and automation. API keys must be kept private.
Yes — we start from fundamentals and quickly move to campaign-level implementation. Basic computer literacy is expected.