Digital Marketing

Digital Marketing Course

It is the practice of promoting products or services with the help of digital devices and technology.

  •   4 Months

What Will You Learn?

Digital marketing is the use of digital channels to market products. Also known as online marketing, digital marketing promotes brands and connects them to potential customers via the internet.It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Course Curriculum

  • Up-to-date website development trends Definition and importance of domain names and extensions Identifying the best hosting servers Understanding various server types Utilizing a content management system Popular user experience trends Defining website objectives Essential steps in website creation Conducting a comprehensive SEO audit

  • An Overview of SERP and SEO Gaining insight into search engine operations Traffic and its meaning Different types of keywords Techniques for identifying the best keyword Strategies for keyword optimization Content planning and optimization Internal linking and its importance Techniques for creating effective meta tags

  • Introduction to Google AdWords Techniques for creating effective ad campaigns Overview of Microsoft AdCenter Finding the appropriate budget for ad campaigns Understanding your target audience for better results Using dynamic ads to improve ad performance Explanation of display advertising and its benefits Methods for remarketing and its importance Conversion tracking techniques to measure success Different automation strategies for better ad management Explanation of Ad Rank and its Importance Overview of different pricing models such as CPC, CPM, and CPA

  • Introduction to various social media platforms Techniques for achieving high user engagement on social media Understanding the importance of building a community on Facebook Methods for promoting your brand on social media The fundamentals of using Twitter and LinkedIn for business Optimizing your Google Plus profile and utilizing Google My Business Techniques for creating a successful branding strategy on Social media

  • Introduction to Google Analytics Explanation of how Google Analytics works Overview of real-time data tracking Analyzing and gaining insights from website data Understanding different types of goals in Google Analytics Techniques for creating custom dimensions in Google Analytics Methodologies for utilizing enhanced eCommerce in Google Analytics Integration of Google Analytics with other tools such as Search Console, DoubleClick

  • Explanation of tags and their functionality Techniques for setting up web and mobile apps for tag tracking A step-by-step guide to creating a GTM account and container Adding, updating, and publishing tags in GTM Understanding tags and triggers in GTM Overview of variables and the data layer in GTM Implementation scenarios for data layer events in GTM

  • Overview of different types of display advertising Understanding pixel sizes based on display types Explanation of pricing models for display ads Techniques for topic and placement targeting Overview of GDN reserve Methods for finding interest categories for display advertising Explanation of contextual keyword targeting Techniques for performing remarketing using display advertising

  • Overview of video advertising Defining objectives for video advertising campaigns Using YouTube Ads for video advertising Setting up video ad campaigns on YouTube Familiarizing with different ad formats for video advertising Implementing auction management techniques Optimizing video ad campaigns for better performance Understanding YouTube analytics for video advertising Reviewing successful video advertising case studies

  • Introduction to eCommerce Different E-commerce platforms Significance of SEO in E-commerce Developing a robust E-commerce plan Creating product listing ads Establishing enhanced E-commerce tracking Explanation of E-commerce conversion tracking Determining measurement of sales revenue Comprehending customer lifetime value

  • Familiarization with diverse types of mobile devices Explanation of mobile marketing and social media Definition of mobile analytics Importance of having a mobile-responsive website Overview of various methods of mobile advertising and search Techniques for executing mobile content marketing Mobile Pay-Per-Click advertising Mobile video marketing Comprehension of how mobile E-commerce functions

  • ASO basics Overview of App Store and Google Play Store Comprehension of Keyword Optimization Asset Optimization techniques Analysis of competition among mobile applications Significance of localization in ASO Explanation of the importance of reviews in ASO

  • Content marketing definition Overview of various content types Identification of effective marketing strategies Creation of audience personas and content maps Development of a traffic channel plan Techniques for overcoming content marketing challenges Learning content promotion and increasing sales Methods for creating original and engaging content Understanding content dissemination techniques Familiarization with the concepts of blogging

  • Explanation of Online Reputation Management (ORM) and its Applications Acquisition of different ORM strategies Significance of listening to brand conversations Identification of methods for measuring brand sentiments Techniques for resolving negative conversations Management of negative search results Examination of a recent case study concerning online reputation crises

  • Explanation of affiliate marketing tactics Overview of how affiliate marketing works Identification of profitable affiliate niches and products Techniques for developing an exceptional affiliate website Digital strategies for increasing affiliate traffic Management of rejections Examination of real-life examples of obtaining approvals Introduction to Google Adsense Explanation of the Amazon Affiliate marketing program Understanding of affiliate programs such as Clickbank

  • Definition of email marketing Development and management of an email list Introduction to email marketing tools Creation of an email marketing campaign Explanation of open rates and techniques for optimizing them Enhancement of Return on Investment (ROI) and utilization of A/B testing Examination of the most effective email marketing methods Techniques for creating compelling email messages Analysis and measurement of email marketing efforts

  • Understanding the significance of influencer marketing The role of Influencers in driving sales growth Establishing objectives for the influencer program Identifying influencer archetypes and communication styles Managing influencer relations Creating a measurement framework to evaluate the effectiveness of influencer marketing efforts

  • Learning about demand generation and its working Understanding lead management and marketing automation Analyzing the impact of automation on the sales funnel Developing a demand generation strategy Understanding the lead management process Increasing sales and revenue for the organization Exploring ways to capture more leads Improving conversion rates Managing the sales process using automation and more

  • Introduction of growth hacking Developing a growth mindset Exploring various growth hacking techniques Understanding the A2R2 framework Building a growth-oriented culture in your team Learning growth analytics Scaling up your growth hacks Studying unicorn growth hacks